Australia's freshest gift & homewares wholesaler

At Rayell, we strive to be anything but ordinary.

Our design choices are modern, but never predictable. Female-led and with a fearless sense for design and colour, we stand out from the crowd by being early adopters of bold homeware trends. We are real people, delivering real products and we pride ourselves on our friendly business approach that treats our team and customers like family.

We've been in business for over 25 years. We’re not here to chase order numbers. Rayell is all about relationships. We’re more interested in expanding our family through long-term business partnerships than searching for our next big sale. Our online showroom makes it easy for stockists to browse and order from our extensive collection of fresh products, while our friendly team is always ready to help you with any past, present or future orders.

We’re Rayell

Australia's freshest gift & homewares wholesaler

  • Stockists first

    We make it easy to order 24/7 and are here to help whenever you need us

  • Most collections never repeat

    Shop 3,000+ unique products - over 90% fresh on every new release

  • Ahead of the curve

    We embrace design and industry changes to stay a step ahead of our competitors

Any questions? Contact Us.