About Us

Even though we've been around for over 25 years, we think we've really hit our stride in the last 10! What started from humble wholesale beginnings, has really grown into something quite wonderful

 Rayell is essentially a family business, and that "family" feeling is carried through from our team, to our customers and suppliers. We don't view our business as an order by order basis, instead we're interested in developing our customers as part of our Rayell family for the lifetime of their businesses.

Our warehouse, showroom and offices are in Salisbury, Brisbane, but we have a nationwide presence, working with our customers across Australia and throughout the Pacific. Our aim is to bring fresh, exciting and on trend homewares and giftwares products at an amazing price point. It's our strong belief that if our customer succeeds, we succeed, so your needs are always at the forefront.

Our Products

We know that our customers are always looking for new and fresh wholesale products to entice their customers back to their stores, so Rayell aims to deliver.

Our product team really know their stuff and what they don't know they find out! Our sourcing focuses on bringing themed collections each season which delivers product across artwork, giftware and homeware categories, at the right price point.

Our customer's success underpins all our buying decisions. Quality and consistency is the goal, matched with speedy order turnaround!.

Our Team

The Rayell team are a friendly, passionate and funny bunch!
Warmth and humour runs throughout our business and we don't take ourselves too seriously.

What we do take seriously is our values and everyone on the Rayell team exhibits these values daily:

We succeed if our customer succeeds.
Embrace and drive change.
Make it fun!
Give it a red hot go.
Be kind, always.