10 professional tips for choosing artwork for your store
You’ve come up with the perfect design for your store, and you’re sure it will attract your target market. But something is missing. Have you hung anything on the walls yet?
The right artwork can make an enormous difference to the look and feel of your store, and can provide features which really get your customers talking! But the art market is vast and extremely varied, so choosing the right pieces can seem daunting if you’re not sure what you’re doing.
We have put together these ten essential tips for choosing store artwork, making the process easier, and helping you to add those all-important finishing touches to the interior of your store.
1. Choose something you love
Your store is unique. It belongs to you. You know exactly the atmosphere you want to convey, and the type of customer you’re aiming to attract. So your store artwork needs to reflect these things and stamp some of your own personality onto your store.
Artwork is extremely personal, so by choosing something you love, you are giving your customers an insight into who you are. This then reflects on the values associated with your brand. Plus, if you truly love your store art, you’ll never tire of looking at it every day!
2. Think about dimensions
The layout and design of your store will have a significant impact on its customer appeal. The artwork you choose forms an important part of the store’s overall aesthetics. So, you need to think about how well a piece of art will fit within the rest of the space. If it’s too small, it can be distracting, as customers might strain to see it, taking their attention away from the goods you’re selling. Too big, and it can dominate the entire space, making the room look and feel smaller.
Luckily, there are beautiful artworks available in a wide range of sizes, making it easy for you to find something which scales perfectly within the design and layout of your store.
3. Be brave with colour
Most store designs these days are sleek, modern, and minimal. These clean lines are ideal for a store display, as they do not distract the eye from the goods on sale. However, in a modern, neutral design scheme, you can afford to be brave with the art you choose to display on the walls of your store.
Bold is good; it makes a statement and provides a memorable feature. Do make sure though that it doesn’t take over the space too much. The colours should complement your overall scheme rather than detract from it.
4. Don’t limit yourself to paintings
The perfect artwork for your store might not be a conventional painting. In fact, it might not be a painting at all. If you’re struggling to find an artwork which conveys the feeling you’re looking for, consider broadening your search.
Photography, metal wall art sculptures, and other more unusual media are increasingly popular these days. They can be extremely atmospheric as well as providing an eye-catching design feature which stands out for all the right reasons.
5. Mix traditional and modern styles
Many of us fall in love with a wide variety of different artworks in different styles – and this is perfectly fine! There is no reason at all why you only have to display one style on the walls of your store. Mixing styles can actually be a great way of creating a unique and sophisticated ambience, as well as attracting a wider variety of customers.
An abstract painting on canvas can coordinate perfectly well with a traditional framed landscape or floral artwork. Ultimately, it’s all down to your personal tastes and what you think will suit the space.
6. Learn about art
It’s important to trust your own instincts when choosing store art. But if you are new to this, it can seem daunting. If you want to gain a more thorough understanding of what’s available and find out what you actually like, there’s no time like the present to learn!
Books, magazines, and websites about art are a great place to start. They can introduce you to the huge variety of different media and techniques, so you can gradually build your knowledge and start forming your own definite tastes.
7. Get involved with your local art scene
Local businesses thrive by supporting each other, so getting involved with your local art scene can benefit your store in a number of ways. By visiting local galleries, art shops, and exhibitions in cafes, you are helping other business owners in your community. In turn, they will be more likely to visit your store and return the favour.
You also might fall in love with an artwork right on your doorstep! At the very least, you’ll gain plenty of ideas for the type of art you’re looking for.
8. Choose a standout piece to highlight one main focal point
Every room has a focal point which pulls the entire space together. Once you have identified where this point is in your store, you can then choose the perfect artwork. This should be a piece which stands out from the rest, drawing the eye and bringing the entire space together to create the atmosphere you’re aiming for. This doesn’t mean the rest of your artworks have to be bland – they should all stand out in their own ways. But your main focal point artwork should be something extra-special.
9. Don’t overstretch your budget
Artwork can be expensive, so you need to purchase wisely. When you’re running a store, you need to be careful not to overstretch your budget. Don’t aim for originals by well-known artists, or anything that’s out of your price range. An artwork with an affordable price tag can be every bit as eye-catching and attractive as something you have paid the earth for. And remember, most people won’t know the difference!
10. Get started!
Art doesn’t have to be highbrow, and choosing store artwork shouldn’t be a daunting task. If you follow these tips and ensure you’ve done a little bit of research, it won’t be long before you find the perfect piece to complete the look and atmosphere of your store. And if you need any more help, we are always happy to answer your questions and make suggestions.