How To Merchandise Your Retail Store To Make People Fall In Love With Your Products

Date Posted:10 December 2019 

 

 

How To Merchandise Your Retail Store To Make People Fall In Love With Your Products!

 

The success or failure of a retail store depends on many things, from location and product quality to service standards and visual appeal. The overall layout and design of your store is integral, with the aesthetic and functional appeal of your space helping to define your market, highlight your products, and streamline the transaction process.

When you take a considered approach to store interior design and product selection, it's much easier to define your brand and build an ongoing relationship with your customers.

 

What is retail merchandising?

If you own or operate a retail store, good products and services are just the start. In order to attract people through your door and increase your sales, it's important to focus on the nature of the retail space itself. Retail merchandising is a wide field that includes store layout, interior design, signage and displays, and the overall organisation and optimisation of space. While merchandising has always been important, the growth of online retail has made this subject even more critical for brick-and-mortar stores.

 

Retail merchandising is about making an impression, creating a conversation, and building a relationship with your customers through spatial and visual elements.

Components of a merchandising plan

Not all retail spaces are created equal, with the location, size, and architecture of your space likely to have a huge effect on your merchandising plan. Your business and products will also affect the nature of your space, as will your budget, your timeline, and your overall goals. Despite all these variables, there are a few underlying components in every retail store merchandising plan:

  • Store layout based on customer traffic

  • Interior design scheme, fixtures, and lighting

  • Signage and branding

  • In-store displays based on seasons and promotions

  • Merchandise management system with stock turnover

  • Working budget with predictive analysis​

 

The elements that define your retail space

Before you design the perfect space, it's important to ask yourself a few important questions. Every successful business is based on relationships and processes, with your products and space needing to align with the needs of your market. Whether you sell clothes, cakes, or furniture, a good relationship between people, products, and sales is the key to a successful retail space.

  • Define your market- If you want people to fall in love with the items you're selling, you need to understand their desires and motivations. Is your market mainly male or female? How old is your ideal customer? How precise is your target range? When you take time to define your market, you can create a space that reaches out to them on their own terms.
     

  • Highlight your products - Layout considerations and store interior design should be based on the products you sell. While some products demand intricate shelving and displays, others benefit from a minimal approach. Customers should always have easy access to products and relevant information.
     

  • Streamline the transaction - The transaction is the point where customers and products meet. When designing your store, you should do everything you can to simplify the transaction process. It's important to think about counter placement, payment options, sale items, and anything else that makes it easier for people to spend their money.
     

The retail merchandising process

Merchandising is more important than ever, with brick-and-mortar stores needing to differentiate themselves from online shopfronts. In order to create something truly special, it's important to think like a customer. From the moment people see your signage in the street and walk through the door to the time they spend browsing, every element of this process is important to the outcome.

 

Inspire attention with signs and displays

In the busy modern world, you need to stop people in their tracks before they will even consider buying your products. While it's important to build relationships with existing customers, it's equally important to attract fresh new energy into your store. Well designed and brand-integrated street signage is critical, with front-of-store signage and in-store displays also crucial. In-store displays should inspire, inform, and help customers make decisions:

 

  • Invest in professional signs
  • Align all visual elements for consistent branding
  • Make it big and keep it simple
  • Be informative
  • Inspire action

Engage and inform with a well-designed store layout

Visual merchandising is about telling a story, so do your best to lead your customers from the street, around your store, and through the transaction process. Clear light spaces are preferable, and the overall layout and design of your store should be integrated. While each store is unique, there are a few well-known layout options that are proven to work:

  • The grid is like a supermarket, with geometric rows ideal for large stores, extensive product options, and busy traffic areas.

  • The loop is like an Ikea store, with the entire layout easy to move around and difficult to leave. This is ideal for larger items.

  • Freeform layouts can take any form, and largely conform to the size of the products being sold. Creative freeform layouts are increasingly common.

 

Create experiences and build relationships

While getting the attention of your market is critical, and leading them around your store is key, these two factors are not enough in isolation. Successful retail stores need to create memorable experiences and build relationships that endure over time. Interior design products can be a great way to add personality to any space.

If you're selling clothes, it's important to make your customers feel welcome with a clean and light-filled fitting room. If you're selling food, free tasters, recipe ideas, and product combination displays can do wonders for your sales and loyalty rates.

Good retail merchandising is part art and part science, with well-considered layout and design decisions needing to align with the needs and expectations of your customers. Along with other key attributes such as location and product quality, the spatial and visual appeal of your store helps to enhance the customer experience.

If you want to create a space that will inspire your customers and promote your brand for years to come, Rayell is the perfect place to get started. Please visit our website for great product ideas and bring your retail store to life.