We recently called upon our VM extraordinaire, Amber, to take us through some easy tips and tricks for styling a planter display.
With more time spent at home, indoor plants are all the rage at the moment. There has been a real shift towards creating an oasis at home and consumers are looking for cute and quirky pots and planters to house their new plant babies in, whilst also adding to their overall decor.
Creating an eye-catching display will help your business capitalise on this green trend and draw attention to your wonderful planter range!
1/ CLEAN YOUR SPACE
TIme to get rid of those dust bunnies! We know it can be hard to get to all the nooks and crannies in a store environment, so setting up a new display is the perfect time to make sure the area is clean. Wipe over your display stands prior to any placement of product and it will save you trying to get in between the cracks later!
2/ SEE WHAT STOCK YOU HAVE AVAILABLE
Now it is time to see what stock you have at your disposal.There are multiple strategies you can follow when looking at stock. You might have products that are long in stock and have been sitting out the back for a while, or that follow a specific colour palette, or products that ‘tell a story’ e.g coastal theme. You might have newly arrived stock or stock that has just gone on sale. Choose a strategy from the beginning so you can narrow down which products to include in the display.
3/ BRING YOUR PRODUCTS OVER TO YOUR DISPLAY
Once you have the products you want to work with, bring them all over to your display. You don’t have to use everything you bring over, but it will save you time going back and forth.
4/ START BY BLOCKING IN YOUR BIGGER ITEMS FIRST
Now it is time to start constructing your display. Start by blocking in your bigger items first. Sometimes it is easier to just put something in the space so you don’t have a blank display staring back at you! Try and stagger these bigger pieces, as they help draw the eye.
5/ FILL IN THE GAPS
Next, start filling in the gaps with your smaller items. These items might not make the final cut, but it lets you figure out what is working and what isn’t. Here are some things to think about when placing items in the display;
Look for commonalities in your products and stagger these throughout the display to help guide the viewer. This could be commonalities in shape, size, colour or texture.
- You can follow the pyramid principle and have your largest item in the middle
- Use products with differing heights to add some visual excitement to the display
- Mix price points and sizes of products to capture every customer
- Can the customer access the item they want? Don’t make it hard for a customer to grab an item and take it to the counter!
6/ ADD GREENERY
Real or fake, it doesn’t matter! Adding some greenery helps bring the planters to life and is more representative of how it will look in your customer’s home. Be sure to match your greenery to the type of pot; long and draping greenery looks great in hanging pots, larger ferns look good in large pots and smaller, more delicate plants go well in tiny pots.
7/ STEP BACK AND HAVE A LOOK
Throughout the process be sure to take a step back and survey the display as a whole. Keep playing until it looks right!
Voila! You should now have a gorgeous planter display that will draw your customers in!
If you need wholesale pots and planters for your business then Rayell has you covered! See our whole range here
If you want to see how our merchandiser Amber styled her display, watch our styling video below: