New Season Collection Part One - Trends

Welcome to part one of Rayell's new season collection! We caught up with Amber, our stylist so she can walk you through our three key trends and her top tips for styling them in store.

New Season Collection: Part One

Why is breaking up your product into trends important?

When you have an abundance of different products it can become a little confusing, imagine what it is like for the customer! By breaking up your product into trends or categories you can appeal directly to a particular customer or demographic. It shows that your store has something for a variety of different tastes and when customers come into your store, they will naturally be drawn to a display or category, depending on their own personal style. By creating coherent collections in store you create harmony and reduce ‘visual clutter.’ These are just fancy words to say that it makes it easier for the customer to shop because their eye is being guided throughout the displays. It also presents add-on opportunities - when you create these collections the customer can see how everything works together, encouraging the customer to pick up more items! If you need some more info on creating stories, check out this blog here

What is a trend?

A trend is what is happening in the marketplace at this moment in time and is a key opportunity for retailers or stylists to capitalise on any hype or current fashion based need. Trends are generally fast paced, but these days, with a very open global market, many different tastes need to be met.

How do you identify a trend?

Keep an eye on what is happening in the marketplace
Look at what key retailers and influencers are doing
Peruse social media platforms, particularly Pinterest and Instagram
Look what is happening in overseas markets
Look to Fashion - Homewares are usually just a season behind
Look at what is available to you from your product wholesaler!

From these sources you will begin to see common elements - they might be colours, shapes, patterns, textures or actual products. Once you have identified these elements you can start piecing together collections you think would work for your store and your customers.

We have identified three key trends coming out of our new season. We looked at colours, shapes and external trends to come up with: Midnight Garden, Inner Sanctum and Winter Daze.

Explore our trends below!

Midnight Garden

Midnight Garden

This look is for our Nursery Stockists. The winter months can sometimes be a little slower as people move indoors. We have a range of products that can bring the outdoors in or cosy up an outside space. This look is about creating a moody winter-festival feel. Think festoon lighting, friends rugged up in textured throws. Drinking hot chocolate (or mulled wine!!) on a crisp winter night.

Top Tips For Styling:

A simple set of hooks is a great way to show off throws. Extra stock can be housed in a nearby fixture ready for the customer to take.
Add ons for a plant story like misters, watering cans and propagating jars can increase your transaction value - so keep these nearby!
Plant themed signs and artworks are a clever add-on to a garden story.
Don’t forget to add theatre or detail to your story. Festoon lighting, garden tools, gumboots. You can get really creative here.

Midnight Garden: Detail

Watch our stylist in action: Midnight Garden

Inner Sanctum

Inner Sanctum

This collection has been thoughtfully put together for our homewares stockists. Inner Sanctum is a retreat to your own personal space. Layered and textured, detail is everything. Soft eucalypt greens, warm denim blue, neutrals and white create a clean sense of calm. For the rainy days spent curled up in a chair with a book and cup of tea.

Top Tips For Styling:

White is always a great option for fixturing, it reflects (or bounces) the light around the product and pops the colour.
If you need to break up the product in a bookcase or fill the space - cover books (just visit your local op shop) in white paper. The simplicity and sameness will make sure attention remains on the product. Add a little plant life, real or faux for detail.
If you have the space, a throw casually draped over a chair can help show function. You can also add small details such as a pair of slippers or an open book to give a “lived in” element to a display.

Inner Sanctum: Detail

Watch our stylist in action: Inner Sanctum

Winter Daze

Winter Daze

This curated collection is for our design savvy stylists. It is warm and intriguing with a focus on shape. The Mid Century Modern elements create a very trend driven aesthetic, perfect for styling up a home in the current market. The warm tones create a sense of earthen calm as you unwind in the early afternoon sun.

Top Tips For Styling:

Throws are an essential item for the winter months. Warm textured tones can set the mood draped against a neutral or white background.
Chunky timber furniture pieces add weight and a Mid Century Modern vibe, for retailers these can be used as a base in displays, with the added bonus of being able to sell them!
Make sure you hang your planters up, so customers can get a better sense of them in use. Hanging several planters at different staggered heights helps create depth.
Our large planters are perfect for palms and ferns.

Winter Daze: Detail

Watch our stylist in action: Winter Daze

We hope you like our new collection as much as we do!

You can shop the new collection here.

New Season Collection Part One - Trends

Terms & Conditions

Privacy Policy

We only collect personal information that is necessary for what we do. The type of information we may collect from you includes (but is not limited to) the following:

if you contact us or make an enquiry through our website, at a trade fair or with our sales team:

your full name (first and last);

the name of the business you own or work for;

your email address;

your phone number (personal and at the business where you work); and

any other information you offer in the body of your enquiry;

for our stockists:

your contact information such as first and last name and the e-mail address of the approved contacts in your organisation, current postal address, delivery address (if different to postal address) and phone numbers;

if you request that we dropship to your end customer, we will also be supplied with the customer’s name, address and email;

your opinions via surveys and questionnaires, if applicable, including but not limited to your views on the products and services we offer;

details relating to the products and services you have obtained from us;

if you are requesting products or services from us, then any relevant payment or billing information (including but not limited to bank account details, credit card details, billing address, payment information and invoice details); and

credit information: bank account (including bank statements), credit or debit cards, credit worthiness checks and references;

if you are an applicant for employment with us, or engaged by us as an employee:

details relating to your employment and performance related information (if applicable);

contact information: such name, e-mail address, current postal and residential address, phone numbers, country of residence, next of kin contact details; and

CV, resume or application related information: such as the details provided in your resume or CV, your eligibility to work in Australia, your education, previous employment details, professional memberships or trade qualifications;

if you are engaged by us as a contractor:

the details listed in paragraph 3.1(c), except that references to ‘employment’ may also references to your prior engagements as a contractor, as applicable; and

tax, superannuation and payroll information: Such as your Tax File Number and ATO Declaration, ABN details, Superannuation details and financial institution details.

As much as possible or unless provided otherwise under this policy, we will collect your information directly from you. Sometimes a sales agent we have a relationship with and who you have supplied your information will pass that on to us.

When you engage in certain activities, such as entering a contest or promotion, filling out a survey or sending us feedback, we may ask you to provide certain information. It is completely optional for you to engage in these activities.

We may gather your IP address as part of our business activities and to assist with any operational difficulties or support issues with our services. This information does not identify you personally.

We will only use or disclose your personal information for the primary purposes for which it was collected or as consented to and/or as set out below.

You consent to us using and disclosing your personal information to facilitate the purpose for which your personal information was collected, including:

for enquiries received by us - enabling us to consider and respond to your enquiry;

for our stockists:

the creation of an account with us to process invoices;

the provision of our services and delivery of our products to you;

the administration and management of our products and services, including charging, billing, credit card authorisation and verification, checks for financial standing, credit-worthiness, fraud and collecting debts;

the improvement of our services (including to contact you about those improvements and asking you to participate in surveys about the products and services);

the maintenance and development of our products and services, business systems and infrastructure;

marketing and promotional activities by us and our related bodies (including by direct mail, telemarketing, email, SMS and MMS messages) such as our stockist loyalty programs and newsletters;

to ensure our stockists are not in direct competition with one another in relation to particular product ranges;

to provide customer service functions, including handling stockist enquiries and complaints;

to offer you updates, or other content or products and services that may be of interest to you;

to set up your personal or business account with us, including conducting credit checks, references and authorisations (as applicable); and

to send you or your end customer the products purchased;

for persons that apply for a role with us, employed by us or are engaged by us as contractors:

background checks and verification of your identity;

(upon carrying out your duties or providing services), payment of amounts due and owing to you;

administration, performance monitoring and management; and

to conduct or provide reference checks;

our compliance with applicable laws;

the sale, and matters in connection with a potential sale, of our business or company to a third party; and

any other matters reasonably necessary to continue to provide our products and services to you.

We may also use or disclose your personal information and in doing so we are not required to seek your additional consent:

when it is disclosed or used for a purpose related to the primary purposes of collection detailed above and you would reasonably expect your personal information to be used or disclosed for such a purpose;

if we reasonably believe that the use or disclosure is necessary to lessen or prevent a serious or imminent threat to an individual’s life, health or safety or to lessen or prevent a threat to public health or safety;

if we have reason to suspect that unlawful activity has been, or is being, engaged in; or

if it is required or authorised by law (including but not limited to regulatory bodies such as the Australian Securities and Investment Commission).

In the event we propose to use or disclose such personal information other than for reasons in paragraphs 4.1-4.3 above, we will first seek your consent prior to such disclosure or use.

We may disclose your personal information to organisations outside of Rayell. Examples of organisations and/or parties that your personal information may be provided to include:

service providers based here and overseas, including without limitation our courier companies and service providers that help us manage our customer database, marketing material and shipping labels;

related entities and subsidiaries of Rayell;

our contractors and agents; and

as required or authorised by law.

Your personal information is disclosed to these organisations and/or parties only in relation to the products or services we provide to you or for a purpose permitted by this policy.

We take such steps as are reasonable to ensure that these organisations and/or parties are aware of the provisions of this policy in relation to your personal information.

If you do not agree to the transfer of your personal information outside Australia, please do not supply us with your personal information, or contact us by email at sales@rayell.com or write to us 266 Evans Rd, Salisbury QLD 4107.

Notwithstanding the above, we will take reasonable steps to:

make sure that the personal information we collect, use or disclose is accurate, complete and up to date;

protect your personal information from misuse, loss, unauthorised access, modification or disclosure both physically and through computer security methods; and

destroy or permanently de-identify personal information if it is no longer needed for its purpose of collection.

However, the accuracy of personal information depends largely on the information you provide to us, so we recommend that you:

let us know if there are any errors in your personal information; and

keep us up-to-date with changes to your personal information (such as your name or address).

If you are taken to a third party website from our website, this policy no longer applies to your personal information. Rather, you will need to review the privacy documentation of the third party website.

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