We develop and source products to scale your business Saving you time and money
Your Trusted Homewares Partner
We are an Australian wholesaler specializing in sourcing homewares products for retailers. With over 25 years of experience in the industry, we have developed a strong network of manufacturers and suppliers that enables us to offer a wide range of quality products at competitive prices.
Our Services
Product Development and Design
From handcrafted to the latest manufacturing technology, let us design unique homeware products that are not only functional but also stylish and on-trend.
Sourcing
Some of our best manufacturers are located in Indonesia, India and China and allows us to source products quickly and efficiently, ensuring that our customers can get the products they need, when they need them.
Manufacturing
We work with a team of skilled manufacturers to produce products to the highest standards. Our quality control processes ensure that every product meets our strict quality standards before it leaves the factory.
Importing Door to Door
We handle the entire importing process. Our door to door service takes care of all the customs, freight, and insurance requirements, ensuring a smooth and stress-free delivery process.
Why Choose Us
Wide range of products: We offer a diverse range of homewares products to meet the needs of retailers of all sizes.
Competitive prices: We work directly with manufacturers to ensure that our prices are highly competitive.
Expert team: Our team of experts has 15+ years of experience in the homewares industry and is dedicated to providing the best possible service.
Door to door service: We handle the entire importing process, so our customers can focus on selling.
Quality assurance: We are committed to providing products of the highest quality and our quality control processes ensure that every product meets our strict standards.
Some of the brands we work with
The Rayell team has been fantastic to work with. The team considers our mood boards and seasonal trends, proposing ranging that perfectly suits our needs. The custom branding and container curation has definitely helped streamline the process. The communication has always been great. It’s always exciting seeing what new stock they have to offer! Looking forward to working with the team in the future.
- Mary,Buyer Habitania Homewares
We have had a strong working relationship with Rayell for a number of years now and since Vanessa and team have taken over our account, we have grown our collection and received outstanding service. Every step of the way, we are provided with a tailored service to suit our business needs. I would certainly recommend the service to other brands looking for a competitive edge?