Everyone has gone Bovine crazy

Where did this Bovine trend come from? We all know that Millennial Pink, terracotta products and décor inspired by global travel are huge for 2018. So where does this cow madness fit in?

For its first collection of 2018, Rayell has answered its customers’ requests for bovine imagery to appear across the ranges. But the company is slightly perplexed where this fits with the trends for the coming year.

Perhaps in this super tech connected world there is a real desire to reflect our need to get back in touch with nature and natural elements. This perspective is certainly in keeping with furniture trends to make what’s old new again. Many interior publications and articles are singing the praises of recycling furniture to bring that quirky but authentic element into today’s décor.


rayell bovine themed collections
Rayell Bovine-themed Collections


Maybe we can explain the cow’s popularity by noting that texture is bigger than ever this year. We all talk about texture that we can feel, so it goes without saying that texture can also be present in imagery on wall art. Looking at the range of Bovine wall art imagery Rayell has, it really isn’t hard to see how its quirky, woolly friends work hand in hand to embrace the textured products that run through the new collection.


rayell bovine soft furnishings
Rayell Bovine-themed Soft Furnishings


Whatever the appeal, for the time being the Bovine is here to stay for as long as Rayell’s customers are asking for it. Featured with the company’s Bovine artwork and cushions are products that are in keeping with the textured but natural themes. Wool, woods and cottons feature heavily across the collections with the launch of a new range of cushions, ottomans and wood panelled artwork. 


rayell bovine collection
Rayell Bovine-themed Ottomans and Panelled Artwork


This year at Rayell it is all about the texture, both that you feel and see.  So, come join the herd at stand 3K12 at the AGHA Sydney Gift Fair.


(This is a Featured Article on giftguideonline.com.au)