Welcome to Rayell
Australia's freshest gift & homewares wholesaler
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Stockists first
We make it easy to order 24/7 and are here to help whenever you need
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Most collections never repeat
Shop 3,000+ unique products – over 90% fresh on every new release
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Ahead of the curve
We embrace design and industry changes to stay a step ahead of our competitors

We’re a breath of fresh air – and fearless.
At Rayell, we strive to be anything but ordinary. Our design choices are modern, but never predictable. Female-led and with a fearless sense for design and colour, we stand out from the crowd by being early adopters of bold homeware trends. We are real people, delivering real products and we pride ourselves on our friendly business approach that treats our team and customers like family.
Step into our world.
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I must say I am super impressed with Rayell after putting through several orders now. Overall I am extremely happy. A little annoyed at myself for taking almost 3 years to find you!
- Cheryle Hayward
Meraki Blu
I was very happy with the ease of ordering, receiving and the quality of products delivered last time. I am looking forward to receiving the next order.
- Kate Turner
I was very pleased with service and quality of goods from Rayell. Also, the welcome gift was a lovely surprise to receive! Will definitely be ordering regularly.
- Rachel Benson
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